Adventures In Podcast Monetisation
A behind-the-scenes look at various podcast monetisation strategies
Hey, Podcaster! Are you:
🎙️ Pouring your heart and soul into podcasting but struggling to make it profitable?
🎙️ Tired of feeling like your passion project is draining your bank account rather than filling it?
🎙️ Wanting to outsource the time-consuming parts of your show but need a way to fund the costs of production?
I've been there!
Podcasts are free to listen to but they're not free to make.
G'day 👋 I'm Ellen Ronalds Keene
I'm a music teacher and podcast lover turned podcaster and podcast producer.
In 2017 I started my first independent podcast, Teacher Wellbeing.
I had a real calling to share my message and build my audience but I was DIYing everything and it quickly started burning me out and I couldn’t afford to outsource anything.
I had to make it work. So I started researching monetisation strategies and then I started trying them with my audience.
Spoiler alert: many of them didn’t work for me!
(Meanwhile, I also accidentally started a podcast production agency: Perk Digital)
Over the last 6 years I figured out the right approach for my particular podcast audience (because there’s no one-size-fits-all) and I’m going to share what worked for me, what didn’t and why.
I’ll also share examples from my clients with the different approaches they’ve taken to podcast monetisation too.
Plus, I’ll give you an overview of the main podcast monetisation strategies and what you need to have in place in order for them to work.
We’ll cover:
- Sponsorships
- Crowdfunding
- Affiliate Marketing
- Merchandise Sales
- Products & Services
- And more!
Join me for Adventures in Podcast Monetisation
You will get:
🎙️A behind-the-scenes look at my personal adventures in podcast monetisation
🎙️Case studies from 2 other podcasts I've been involved with
🎙️A 30-min training about podcast monetisation strategies
To be recorded 31st of March 2023.
Important note: This training is not a detailed how-to for you to set up each of these strategies for yourself. I'm sharing an overview of the different kinds of monetisation approaches and what kind of podcasts they can work well for, plus some case studies and insider tips.
Ready to learn about podcast monetisation?
Training coming end of March 2023
FAQ
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How long will this take?
The training itself will take around 40 minutes. Monetising a podcast can take months or even years, but if you already have an engaged audience then this training will help you monetise sooner.
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You’re Australian. Why are you charging in US Dollars?
I run an online business with clients and students from all around the world. USD is the standard currency in online business.
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Will there be accommodations made in this training?
A transcript of the training will be provided with the recording and the slides will be kept very plain for visually impaired software to follow along easily. Once the videos are chopped up into modules in the course platform I will be adding captions (please allow a couple of weeks for this after the training). I’m working on a live captioning option for future presentations. Anything else, let me know!
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How long do I have to access this training?
For as long as I offer this training, you will be able to refer back to it. If at any time I decide to no longer offer it, you will be given notice and a way to keep all materials.
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Are there refunds?
Under Australia Consumer Law, I am not required to provide a refund or replacement if you change your mind. As this is a digital product, please consider carefully if this is right for you before you purchase. But you can choose a refund or exchange the product has a major problem. This is when the product: • has a problem that would have stopped someone from buying the item if they had known about it • is unsafe • is significantly different from the sample or description • doesn’t do what we said it would, and can’t be easily fixed.
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I've got another question
Great! Send me an email to hello [at] perkdigital.com.au and let’s chat!